Blogging: 4 Signs You Should Be Investing In It For Your Business

Blogging: 4 Signs You Should Be Investing In It For Your Business

How do you know if you should be investing in blogging for your business? There are 4 signs that you should look for before starting a blog for your business. Blogging is a time-consuming endeavor that will pay off if you are willing to put in the time and effort to build it from the ground up.

Before you invest your blood, sweat, and tears into your blog, you should look for these 4 signs that signify that you are ready to take your internet marketing to the next level.


1. Your customers ask you for more in-depth information about your products.

If you are receiving emails from your customers asking for more in-depth information about your product, this is a good sign that you should be investing in blogging. A blog can serve as a teaching platform to educate your customers about your products on a more accessible level.

Having a blog as a resource for learning can help you develop a long-term relationship with your customers. Who doesn’t love repeat customers right?


2. You have a growing social media following

You took the time to develop your brand on social media, now what do you do? Having a large social media following is pointless without having some way of keeping your customers engaged with your brand. A blog will keep potential customers interested in your brand and what you have the offer over a longer period of time than social media posts.

3. Your traditional marketing efforts becomes less effective

Offline marketing is a great way to attract new customers to your brand but it will only get you so far. The demographics of the country’s media viewing habits are changing in so many ways that it is hard to keep up with. With the rise of video streaming and social media, consumers are increasingly turning away from TV and print thus mitigating the impact of traditional advertising on consumers.

Did you know that the average American spends 151 minutes per day on their smartphones? While the average time spent watching TV is 147 minutes per day. As you can see traditional advertising is already starting to lose out to smartphones. Finding new customers requires a new set of tools such as blogging, social media, SEO, and online advertising working together seamlessly.


4. No one in your industry is speaking up

Have you taken a look at your competitor’s website lately? Did you notice anything missing? If you guessed a dedicated blog you guessed right. Most businesses don’t have a blog for their website.  They simply depend on their static web pages to do all the talking for them.  

This means that most companies are not speaking up and letting their voices be heard in the marketplace. Setting up a blog and broadcasting your views can make you a thought leader and help establish your brand to a wider audience.

Building your brand with a blog is by far one of the most cost-effective ways to reach potential customers that are looking for a solution to their problem that your business can fix!

Good luck and happy blogging!!

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