If You Own A Business You Should Be Blogging.

If You Own A Business You Should Be Blogging.

So you want to blog. Great, this is fantastic news! For regular readers of mine, you know that I love blogging and whole-heartedly believe that it is the best marketing tool for small business owners. The cost of starting a blog is minimal of course when it comes to cold hard cash.

Where blogging really dings you is in the time department. It takes a lot of time and energy to blog on a consistent basis, and it can take up to a year to see the SEO benefits of your carefully crafted high-quality, informative blog posts. Don’t get discouraged because I’m about to lay down some epic reasons why you should be blogging for your small business.



Get Seen, Get Heard, Get Noticed

This is what every small business on the planet wants, am I right? With millions of small business owners online competing against you, how will blogging help you gain a competitive edge against your competitors?

Let us start with the basics. Most small business owners don’t have a website! It is 2016 and 46% of small business owners opt not to have one even though 81% of Americans do their research online before making a purchase. Producing content is how this 81% is going to find your business.

Search engines reward websites that put out a steady flow of quality content. The best way to create that steady flow of content is through blogging because we all know that static pages get updated once in a blue moon.


If you want to win, blogging will help you get there. The cumulative impact of continuous blogging adds up after awhile, and it bears out in the statistics.

Websites with blogs have 434% more page indexed by search engines! This means Google has found and cataloged your web page, which makes it easier for consumers to find you!

Businesses that blog receive 97% more links to their website!

Google rewards websites that produce in-depth content with at least 2,000 words or more.  Blogging is the only way that you can achieve this.

Blogging= Increased Authority

This is an aspect of blogging that most small business owners simply gloss over. Being seen as a go-to resource in your field is the holy grail of content marketing. The content you create instantly makes your website a hub for other like-minded business owners to congregate and communicate with each other. Some will undoubtedly inquire about your services.

If you can achieve this status, warm leads will be coming out of the woodwork.

You can gain authority by simply creating great content that connects with your audience over a period of time. The basic formula is helpful content+consistent blog production x 12 months=increased authority. Simple, recipe to follow right?

In addition to posting content to your website, you have to make sure that your content is being seen by the right people.

The easiest and most effective way to reach your target audience when you are in the beginning stages of your blog is to submit your blog post to other well known high-quality websites.By becoming a regular on other websites, you can piggyback off of their authority until your content becomes more established on your own website.

That pretty much all there is to it.Learn how blogging for your small business can benefit your bottom line today!

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